Human-Centered Organizational Strategist | Fractional Chief People & Culture Officer
Certified Professional Executive Leadership Coach | Executive Leadership Intensives Master Practitioner
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CliftonStrengths Coach | Myers-Briggs Practitioner | Everything DiSC Facilitator |
Courageous Conversations Facilitator & Mediator
Andraya Lund
Human Centered Organizational Strategist
Fractional Chief People Officer
Executive Leadership & Executive Coach
My approach to impact:
I bring pragmatism, compassion, and a relentless focus on measurable results to everything I do. You could say I'm more of a "Goal Crusher" than a "Goal Getter." For me, it's about empowering people to be better than they were yesterday – and, if they're truly committed, to reach their absolute best.
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My CliftonStrengths themes – Strategic, Individualization, Maximizer, Activator, and Focus – reflect my natural ability to identify potential, optimize performance, and drive action. That's what drives me; that's my "why".
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I'm a lifelong student of human behavior and organizational psychology, and I'm fueled by an insatiable thirst for knowledge. I sincerely believe in continuous improvement and exploring the world. Right now, I'm especially fascinated by the impact of AI on productivity, workplaces, and society as a whole. I'm excited to be working on a Certification in "AI & Career Empowerment" with the University of Maryland.
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As a Certified Professional Coach and Executive Leadership Intensives Master Practitioner, I love working one-on-one with leaders in establishing goals, developing skills, and working through the roadblocks that have held them back. Our work includes leveraging CliftonStrengths to gain deeper insights not only into natural abilities, but what happens when strengths get over-leveraged or starved and end up working against you. Armed with this new level of self-awareness, we are enabled for more effective coaching and strategic alignment to unlock new levels of reflection. Armed with this insight, we can then transform natural talents into true strengths – helping them achieve goals that once seemed impossible.
As an Organizational Strategist, my greatest joy comes from helping companies achieve substantial, tangible results – taking organizations to new levels of success while empowering their employees to thrive. As a certified practitioner in Myers-Briggs (ENFJ - a charismatic leader with exceptional communication skills and a passion for inspiring others) and DiSC (Di - Driven to achieve results with enthusiasm and a focus on action), I leverage these assessments to gain deeper insights into organizational dynamics, team effectiveness, and strategic alignment. When companies and people thrive, that's when I'm doing my best work!
What is an "Organizational Strategist" &
why would my company need one?
What does "Human-Centered" Mean?
“What is an Organizational Strategist?” It’s the question I hear almost daily. Simply put, I partner with executive teams to translate strategy into people-centered systems and cultures that power sustainable growth.
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I bring deep, hands-on experience across global enterprise people strategy, organizational design, change management, HR systems, global talent & total rewards, human-centered culture design, and leadership development. I design pragmatic, human-centered solutions that balance business rigor with empathy — workplaces where people feel seen, respected, and empowered to do their best work, which directly drives innovation and measurable growth.
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HERE IS HOW I HELP:
- Strategy → Structure: Partner with leaders to align org design, roles and governance to strategic priorities so leaders can execute with clarity.
- Systems → Scale: Lead People teams to implement and optimize HR technology and processes to unlock efficiency and allow for better talent decisions.
- People → Performance: Build leadership capability and design coaching programs that increase accountability and accelerate results.
- Culture → Retention: Design inclusive, human-centered cultures that improve engagement and reduce turnover.
SAMPLING OF RESULTS:
- Scaled organizations by 200% & 300% in one year and reduced attrition by 30%m - 40%.
- Increased HR process efficiency by 40% to 45% through HRIS and performance management system implementations.
- Led operational changes resulting in a $1.5M reduction in external spend.
- Successfully led multiple organizations through M&As via established change management strategies, practices and ADKAR methodologies
----> If you want to move from "ok" to "outstanding" — or from "outstanding" to "remarkable" — let’s talk. Click the box below to schedule a time that works for you.
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Why would i need an Executive Coach?
How would working with a coach help me?
I've tried working with someone before but it didn't work,
how are you different?
Unleash Your Leadership Potential:
Executive Coaching for Peak Performance
Are you a driven executive or high-potential professional ready to take your leadership to the next level? Do you aspire to greater impact, more effective communication, and a renewed sense of purpose?
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As your executive and leadership coach, I provide a personalized and results-oriented partnership to help you unlock your full potential. We'll work together to:
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Gain Clarity and Focus: Define your vision, set ambitious goals, and develop a clear roadmap for success.
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Elevate Your Leadership Presence: Communicate with confidence, inspire your team, and build strong relationships with key stakeholders.
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Master Key Leadership Skills: Sharpen your abilities in conflict resolution, team dynamics, managing up, and leading vs. managing.
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Overcome Limiting Beliefs: Conquer imposter syndrome, build unwavering confidence, and embrace your authentic leadership style.
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Turn Talent into Strength: I leverage the power of the CliftonStrengths assessment to help you understand your unique talents, how they can be over- or under-utilized, and how to transform them into true strengths that drive performance.
Through one-on-one coaching, we'll explore your natural talents, identify areas for growth, and develop practical strategies to excel in areas such as:
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Confidence & Accountability
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Goal Setting & Achievement
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Effective Communication
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Establishing a Compelling Leadership Vision
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Leading vs. Managing a Team
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Conflict Resolution
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Professional Development
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Overcoming Imposter Syndrome
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Cultivating Executive Presence
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Managing Up
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Navigating Team Dynamics
If you're ready to invest in yourself and unlock your leadership potential, I invite you to connect with me for a complimentary consultation. Let's explore how coaching can help you achieve your most ambitious goals and create a lasting impact.